When thinking of marketing techniques, one technique that may not readily come to mind is car wrapping. Car wrapping is the process of designing of creating a laminated vinyl wrap that, as the name suggests, is wrapped around a vehicle. Though the wrap covers the vehicle, it is ultimately non-permanent and can be taken off without any damage to the vehicle’s surface. The wrap is an illustration that can be anything: a logo, a drawing, a small advertisement, etc. For these reasons and many more, car wraps are popular, affordable, and a surprisingly-effective method of marketing.
After all, cars are one of the most common items in the United States, and also one of the most heavily marketed. Did you know, for example, that an astounding 95% of Americans encounter media that target car owners and passengers? From billboards to bumper stickers, marketing has a cozy relationship with automotive drivers. And why not? An average car that is driven 15,000 miles a year is thought to pass at least nine million cars during its lifetime. Technically, all nine million of those vehicles can be fitted with advertisements!
Any given car or truck wrap can attract 30,000 to 70,000 views a day. Moreover, unlike other forms of advertisement, custom car wraps are a one-time job that can last for years, making it very affordable for small businesses in need of marketing services. In fact, some vehicle wrap graphics can increase business by as much as 107%!
Another advantage of car wrapping is that it appeals especially to the younger generation. One study found 47% of respondents between the ages of 18 and 34 considered car wraps to be “especially memorable.” In addition, 48% of those polled considered car wrapping to the the most innovative advertisement medium available. With such high regard, it’s no wonder car wrapping services are doing so well!
