One of the most under-appreciated methods of advertising today is something you may see all the time: car wraps. Car and truck wrapping is unique in that it can reach thousands of people a day — of all ages, genders, religions, races, and professions — during the mundane task of driving. It is estimated that an average car driven 15,000 miles a year will pass as many as nine million vehicles. Even by lofty marketing standards, this amount of notoriety is advantageous for any business, especially smaller ones that have a limited array of advertising options to choose from.
Car wrap advertising is also unique in that it is cheap. Relative to the actual cost of the advertisement, car wrap advertising is one of the most affordable marketing options out there. One car wrap can gain as much as 70,000 views a day. They can reach drivers and passengers on their way from work, to school, from grocery shopping, and from running errands. They can reach drivers travelling cross country or someone simply going down the road to pick up some milk. As a result, custom car wraps can dramatically increase business, sometimes by as much as 107%!
What is a car wrap, exactly? A car wrap is an illustrated design printed on vinyl wrap that is laminated and then “wrapped” on the car. They are perfectly removable and can last for as long as 10 years. That onetime investment for the wrap will ultimately yield millions of views and greater name recognition than you could ever imagine. And unlike many other kinds of advertising, car wraps do not have to be repeated or paid for more than once. That makes it ideal for small businesses in need of affordable but effective advertising and brand marketing.
What do you think about car and truck wrapping? Feel free to leave a comment, suggestion, or question at the bottom.
