I own two cars, a 2005 Chevy Aveo and a 2003 Subaru Forester. I love both these cars, they are fun to drive and simultaneously sporty and functional. Which is why it makes sense to me that a new Chevy dealership in Rochester is bringing together both brands.
In my Chevy I feel like I’m driving a modern piece of Americana. Chevy is an American company that is a vital piece of the American cultural landscape. In fact, the Chevy brand has been mentioned in about 1000 songs. Also, the company has been wildly successful at selling cars, a Chevy is sold somewhere in the world every 6.5 seconds. I also love my Subaru Forester which is great for outdoor adventures and has a signature boxer engine which has been extremely reliable.
In Rochester NY, where I am from, a new Chevy dealer recently opened. The Chevy car dealership also has used Subaru dealers as part of its business model. The combination, under one building, of these two car dealerships in Rochester NY is extremely smart in my opinion. Personally I love both kinds of cars, but beyond that, what this new Chevy dealer has done is provide greater selection for customers looking for cars for sale in new and used car dealerships in Rochester NY.
The business acumen in this decision is clear. If, in the building of this new Chevy dealer, a customer doesn’t find what he or she is looking for from one company, they can then look at the selection of another. The new Chevy dealer is taking advantage of the fact that both companies offer cars that are similarly functional and sporty, but also sell cars that are markedly different from one another in many different ways.
I think this new Chevy dealer represents a greater trend in the automotive industry in which dealers will move away from the traditional model where they sold only one type of car, and instead offer customers a greater variety in order to attract consumers with a plethora of tastes and budgets. By doing so, I believe these companies will be able to better optimize sales. Further, I think the combination of Chevy and Subaru dealerships is an especially good idea. Personally I own and love both kinds of cars, so I know that they are both good brands, but beyond that, I believe the brands compliment each other well. I predict the new Chevy dealer will create a successful business model that in the future will be duplicated. More like this.
